iGB Affiliate Barcelona and iGB L!VE London: two major iGaming conferences of the year
iGB Events organizes two large conferences that cover nearly the entire iGaming ecosystem. One is focused on affiliates, the other on the broader industry.
iGB Affiliate Barcelona 2027: the leading conference for iGaming affiliates
January 19–20, 2027, Barcelona, Fira Barcelona Gran Via (Halls 8.0 and 8.1).
iGB Affiliate Barcelona remains one of the few large conferences entirely dedicated to the affiliate side of iGaming. That is why the event attracts thousands of affiliates, affiliate programs, and operators every year.
For 2027, the conference is expected to bring together 11,000+ attendees, with over 200 exhibitors on the show floor and 35+ industry speakers. The conference itself runs for two days but is part of World Gaming Week — a week of iGaming events in Barcelona that includes networking activities before and after the exhibition.
What you can get at iGB Affiliate Barcelona:
- find new affiliate programs and operators;
- negotiate better rates and exclusive terms;
- meet product owners and company executives;
- discuss exclusive offers and new GEOs;
- talk to affiliate program managers in person, not just via email;
- scope out competitors and fresh marketing approaches.
The exhibition floor features dozens of booths from operators, affiliate programs, payment providers, anti-detect browsers, trackers, and ad platforms. Many meetings happen right at the booths or during evening networking events.
Who should attend:
- SEO affiliates;
- PPC teams and media buyers;
- content projects and site owners;
- affiliate programs and agencies.
Tip. If you're planning meetings with operators and affiliate programs, schedule them in advance. During the conference, many company calendars are booked weeks ahead. To be ready for negotiations, check out payment in affiliate marketing and attribution systems used by operators.
Register for iGB Affiliate Barcelona 2027
iGB L!VE London 2027: the summer event for the entire iGaming industry
July 7–8, 2027, London, ExCeL.
iGB L!VE is widely regarded as one of the largest summer conferences in the iGaming industry. Operators, affiliates, and tech providers come together to review first-half results, sign new partnerships, and prepare for the autumn season.
Organizers expect 15,000+ attendees and over 200 exhibitors and sponsors. An official Event Guide with the program and floor plan is available for visitors, and international attendees can get visa support through a partner law firm.
Three key tracks:
- Casino — for casino operators, game providers, and developers.
- Sports Betting — the final window before the European football season kicks off. Here, strategies and technologies are reviewed.
- Affiliate — a place to close deals and build partnerships ahead of the autumn revenue surge.
Other highlights:
- World Gaming M&A Summit — an exclusive M&A forum. Participation is by application only, for strategic buyers, investors, and leading advisory firms.
- Pitch iGB — a startup competition. Five finalists pitch to investors and operators. The winner gets a free 3×3 m exhibition booth at iGB L!VE 2027, PR support, and industry promotion.
- iGaming Africa Summit — a one-day event for regulators and operators from the African market.
Zones and formats:
- Sustainable Gambling Zone — dedicated to player protection and sustainable industry development.
- iGB Trends Stage — an educational hub that helps companies plan business growth for the next 12–24 months.
- iGB Introducing — a format that connects participants with new partners and suppliers.
Who should attend:
- operators and platforms;
- game studios and content providers;
- payment services and B2B SaaS;
- affiliates and media buyers;
- investors.
iGB Affiliate Awards 2026
In 2026, the ceremony was held for the first time at The Shard in London, bringing together leading affiliate industry representatives. Winners included top affiliates, affiliate programs, technology providers, and innovative projects.
Tip. Don't just focus on the exhibition — evening events are equally important. A significant portion of new contacts and partnership agreements start during informal networking. To stay ahead, check out current offers and verified affiliate programs in advance.
Comparing the iGB conferences: which one to choose
| iGB Affiliate Barcelona | iGB L!VE London | |
|---|---|---|
| Main goal | Finding affiliate programs and offers | Scaling business, entering new markets |
| Key audience | Affiliates, affiliate programs | Entire industry: operators, providers, affiliates |
| Key numbers | 11,000+ attendees, 200+ exhibitors | 15,000+ attendees, 200+ exhibitors |
| Best timing | Start of the year — before the season kicks off | Mid-year — review and adjustment |
| What to look for | Offers, affiliate programs, exclusives | Technologies, deals, new verticals |
| Attend if... | You run traffic and are looking for new connections | You're scaling your business and tracking the market |
Conclusion: when to go to Barcelona and when to go to London
If your goal is to find new advertisers, affiliate programs, and negotiate partnerships, the start of the year is the time to head to Barcelona. iGB Affiliate is heavily affiliate-focused and helps expand your network quickly. For effective work at the conference, it's useful to understand traffic sources and payment models in advance.
London is better suited for those working across multiple iGaming verticals, tracking market developments, and looking to explore new technologies, payment solutions, and international operators. Many companies use iGB L!VE as a platform to prepare for the second half of the year and launch new projects. If you're planning to expand into new markets, check out 3S.INFO's iGaming market reviews — they cover regional specifics.
Bottom line: both conferences work together. In winter, you negotiate partnerships and find new offers in Barcelona. In summer, you test how those connections work, adjust strategies, and get ready for the autumn season.
Past iGB Events
In early July, London hosted iGB L!VE 2026 — one of the largest summer conferences in the iGaming industry. ExCeL London gathered operators, affiliates, tech providers, and investors. The program included panel discussions on regulation, growth strategies, and new markets. Special attention was given to sustainable development, player protection, and new technologies. The exhibition brought together over 300 exhibitors, and the iGB Introducing format helped attendees find new partners. The iGB Affiliate Awards ceremony at The Shard served as the final highlight, wrapping up the year's achievements in the affiliate industry.
The largest conference for operators, affiliates, developers, regulators, and all iGaming industry professionals. Over 15,000 delegates are expected. Key topics include cutting-edge technological solutions, AI integration, advanced player verification methods, and fraud prevention.
one of the most renowned iGaming events in Europe. Registrations increased by 30% compared to 2023, with a total of 7,295 visitors. The exhibition featured 250 exhibitors and sponsors, 11% more than the previous year, highlighting the latest industry technologies and affiliate strategies.
Held in London for the first time, attracting over 4,500 delegates from Europe, Asia, and the Americas. The focus was on traffic acquisition strategies, affiliate marketing, and revenue optimization.
Attracted over 3,000 attendees and 120 exhibitors. The event included educational sessions, an exhibition area, and structured business meetings for partners and affiliates.
The largest global e-Gaming conference, featuring over 5,000 professionals and 80 exhibitors from more than 100 countries. The event focused on global iGaming trends, affiliate marketing, and knowledge sharing.
About iGB Events
iGB Events is a leading international portfolio of conferences and exhibitions for the iGaming, sports betting, and affiliate marketing industries. Its flagship events include iGB Affiliate Barcelona, iGB L!VE London, and the iGB Affiliate Awards, covering every major segment of the industry—from affiliate partnerships and customer acquisition to operator growth, technology, payments, and regulatory developments.
Each year, iGB events bring together affiliates, operators, game providers, technology vendors, payment companies, marketing agencies, and other professionals from across the global iGaming ecosystem. Attendees participate to build new partnerships, explore emerging market trends, discover innovative solutions, and expand their international business networks.
This version reads naturally to native English speakers, avoids promotional language, and is appropriate for an editorial publication rather than a marketing brochure.
Learn more about iGaming conferences 2026 on 3S.INFO.
